Lime Crime cosmetics is breaking into a new chapter by extending its products to retail locations. This affluent brand is known for its huge online presence, and it has customers that are located all around world. Founded by Doe Deere in 2008, this company has grown at a considerable rate, especially in the past few years. Lime Crime offers vegan made products that are cruelty-free. Doe Deere has stuck with her core principles because she’s a huge animal lover. Self-expression is one of the company’s main attributes. Lime Crime gives you the opportunity to be unapologetic thanks to its unique style.
Tengram Capital Partners will be playing a huge role with the company, and this firm will be taking over the daily efforts that was once being conducted by Deere. Stacey Panagakis, the former general manager of Fresh, will be Lime Crime’s new CEO. This woman has an extended educational-base in business, and she is the best person for the job. Scaling beauty brands is what she specializes in. She’s also a great team leader who has a successful resume in the subject at hand. “Lime Crime has a deep following as well as an understanding for what its customers are seeking,” said Richard Gersten, partner of Tengram Capital. Doe Deere, and her team of associates have done all of the hard work and Tengram Capital Partners will take the company even further.
This new acquisition will surely take Lime Crime to the next. Doe Deere will now move to the Board of Directors as an overseer. The company will continue to create and produce top-of-the-line cosmetics that either sex can enjoy. Lime Crime’s cosmetics are already considered to be unisex at this point in time. All in all, the sky is the limit for this 10-year-old beauty brand as Lime Crime will strive to reach for the stars.