Kate Hudson’s Fabletics is Effectively Competing with Amazon

Who is Kate Hudson?

Kate Hudson is an Actress, from the United States, who rose to fame in 2000 for playing the part of Penny Lane in the movie “Almost Famous”. She also won a Golden Globe and almost captured the Academy Award for the Best Supporting Actress too. She has since gone on to star in other movies and still manage to have time to create Fabletics. The company has been doing great, even competing with the online retail giant Amazon who generally has a massive piece of the profits at 20%.

 

What is Fabletics and How does it work?

Fabletics is a store that was created by Kate Hudson in July 2013 and has been catching on like wild fire when it comes to trends. Fabletics is an online store that was created specifically for fitness apparel. The clothes are not only stylish and comfortable but they help allow for an easy transition between the fitness studio and to everyday normal life. There is a large variety of options that are available to choose from.

 

The online store comes with two different types of memberships: Regular & VIP. To sign up for your access to the online store you just enter your name, email, and information. Either service allows you to make purchases the same way, however, if you upgrade to the VIP services you get charged a $49.99 fee each month. Don’t worry, the fee goes toward your actual purchases of the clothes they offer on their website. The difference with the VIP access is that you now receive, on a regular basis, fantastic opportunities to save money too. A lot of people are surprised at just how well the quality of the clothing is and at such a highly discounted rate.

 

What is the secret to Fabletics?

Gregg Throgmartin, the General Manager of Fabletics believes it is the way they structured their business in a new and modern take. Fabreletics has taken the newest trends and created highly sought top-quality clothes and taken them directly to the consumer at a very competitive price and often half the price of our competitors. It has been reimagined for the 21st shopper in mind.

 

How is Fabletics doing it differently?

Most of the competition has people shopping offline and then leaving the store and going to find the same item somewhere else cheaper whereas Fabletics physical stores don’t compete with their online but instead work together. 30-50% of the people that visit their stores are already members. When they are trying on clothes it goes into their cart on the online store. There is no difference if they purchase there in the store or online.

 

Fabletics also uses the online browsing trends to see the movement of the direction of trends and adjust according to those figures. The data helps produce and predict the movements of these trends for the clients.

 

Last, but not least, Fabletics focus is on accessibility and convenience to their clients. In a time when people are busier than ever and trying to stretch their dollar Fabletics has worked with their customers to help make the buying process as easy and painless as possible. The company truly listens to their customers and does what it can to help make them loyal to their brand. It is no wonder that Fabletics is growing at an exponentially fast rate and giving Amazon a run for their money.