EOS is an acronym of the firm that stands for Evolution of Smooth. The firm has been operating its business for seven years; It comes second as the biggest enterprise of lip products after Burt Bees. It began small, from Walgreens, then by the time it slowly had its market to other massive sellers like Target and Walmart. Celebrities, beauty editors and product retailers all talking about the product, skyrocketing the lip balm to massive consumption.

John Teller, Sanjiy Mehra Craig Dubitsky are the founders of the firm. The founders wanted the product to revolutionize the beauty industry in the oral health sector. The company used the organic ingredient to provide a healthy product and also invented an automatic production of the lip balms (But Craig left the firm, EOS lip balm it got established).

The founders wanted a brand that will be distinct in the market be durable and easily memorable to clients for them to compete effectively in the beauty industry. On my research, I found that men are consistent and more like resistible to change their products. But to women, ladies like testing new products and they regularly use the lip balm in their beauty routine. https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth

The use of well-known celebrities like Britney Spears and Miley Cyrus’ music to advertise the product and product placement are the most effective ways that EOS lip balm are using to market their product. For more info, visit evolutionofsmooth.com.